Hot stamping, also known as foil stamping, is a sophisticated printing technique that adds metallic or colored foil to various materials through heat and pressure. This premium finishing process creates eye-catching decorative effects that elevate the visual appeal of printed materials.

The process involves using a heated metal die that presses foil against the substrate's surface. Under precise temperature and pressure conditions, the foil separates from its carrier film and adheres to the material. The result is a crisp, brilliant impression that can range from subtle accents to bold design elements.

Available in various finishes including metallic (gold, silver, copper), holographic, pigmented, and pearl effects, hot stamping can be applied to diverse materials such as paper, leather, plastic, and fabric. Common applications include luxury packaging, book covers, business cards, greeting cards, and high-end marketing materials.

Beyond its decorative purpose, hot stamping offers practical benefits. The foil is durable, resistant to scratching, and doesn't fade over time. It also provides an anti-counterfeiting feature, as the process is difficult to replicate without proper equipment.

When designing for hot stamping, considerations include the substrate's texture and coating, die complexity, and foil type. Fine details and large solid areas require different approaches to achieve optimal results. The technique can also be combined with embossing for added dimensional effects.